More recently, people have been asking me “why juni?” I’ve always been a product person. The last product that our founding team all worked together on were ceramic water filters in Uganda. But even beyond that, I’ve always liked tangible goods that I can make and feel with my own hands, particularly those that can have a positive impact. Sometimes, I’ll look at products and wonder why they were made the way they were and wonder if there isn’t a better alternative - for example, toilets. Toilets use an INSANE amount of water, and I’m always on the lookout for a better alternative, somewhere between a pit latrine and your average household toilet.

Anyways, bringing it back to bamboo toothbrushes, I’m not a great environmentalist. I eat way more meat than I should and I subside on boba and yogurt drinks (probably why I need to brush my teeth so often). I try to draw the line at bottled water, but the thing is I still wish I was a better person. Perhaps the one good thing about COVID has been that it has significantly reduced my carbon footprint for this year since I don’t travel (sorry mom and dad). And juni makes this easy. I can at least be consistent about one thing, and I start off the morning by using a bamboo toothbrush. Not only that, between it’s grip, mouthfeel and sleek finish, the design makes it worthwhile too.